About Us
A Family Silver House in the Heart of Chandigarh
Shakti Jewellers, The Northern India Silver King. Wholesale and retail of fine sterling silver from Sarafa Square, Sector 23.
Our Story
Rooted in trust, polished by generations
Shakti Jewellers is a family-run silver house in Sarafa Square, Gurudwara Road, Sector 23-C, Chandigarh, the city's traditional jewellers' market. Under proprietor Subash Chopra, and managed day-to-day by Amit Chopra and Karan Chopra, we serve families, brides, gift-seekers and jewellers from across Northern India.
We deal only in silver: 92.5 sterling silver jewellery, silver utensils and pooja items, for both wholesale and retail. That focus is why so many know us as The Northern India Silver King.
Our Philosophy
Trust. Transparency. Relationships for life.
We believe a piece of silver is more than its weight. It carries a blessing, a memory, a promise. So we sell every piece the way we would want our own family to buy it: honestly priced, clearly billed and backed by exchange and buyback.
Our Commitments
What You Can Always Expect
Assured Purity
Every piece is 92.5 hallmarked sterling silver, with purity stated clearly on your GST invoice.
Complete Transparency
Honest weights, the day's silver rate and clear making charges. No hidden surprises.
24-Hour Exchange
Changed your mind on size or design? Exchange within 24 hours with your invoice and tags.
Fair Buyback
Buyback and old-silver exchange valued on purity at the applicable rate of the day.
Latest Designs
New collections arrive regularly, from timeless traditional to modern everyday silver.
Lifelong Relationships
With customers and fellow jewellers alike. Families return to us generation after generation.
The Family Behind the Counter
Meet the Chopra Family
“Your trust is our biggest achievement. Your satisfaction is our priority.”
— The Chopra Family
Jai Shankar Ki
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